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Activating communities,
investments, and histories

We are so much more than just an events company. Find out what sets us apart and how our vision brings people together to add to the legacy of historical structures.

Since 2014, it’s been our mission to write the next chapters of underused, historically significant spaces. We’ve evolved into one of the country’s leading venue activation firms by collaborating with municipal governments and private developers to prospect spaces on the verge of demise—and the results are resoundingly positive. Not only do these structures get a second life as event spaces, but they also bring the community together through free engagements and employment opportunities.

From expo halls large enough to accommodate Fortune 500 conventions and live performances to intimate spaces and stunning national landmarks ideal for weddings, celebrations, and private parties, Non Plus Ultra can’t wait to collaborate with you for your next gathering.


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testimonials
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“THE NIKE+ THE OPENING EXPERIENCE AT THE MINT
Among the opportunities is the Nike+ The Opening experience at “The Mint,” an interactive Super Bowl and Nike Football hub, that enables football-obsessed athletes and fans to trial Nike Football product innovations in the Arena, such as the Vapor Untouchable 2 cleat; explore the Lab through the Hudl Combine app featuring the Nike Football Rating; tour the Hall of Speed and check out the new Nike Sportswear collection. “


Nike News – Super Bowl 50


TESTIMONIALS


testimonials_01
"In the quiet and historic Potrero Point neighborhood of San Francisco, Pier 70 served as the hot spot for the celebration of Kola House, a new bar, lounge and experiential space opening in New York City's Meatpacking District in Spring 2016."
Vibe
testimonials_02
"THE NIKE+ THE OPENING EXPERIENCE AT THE MINT Among the opportunities is the Nike+ The Opening experience at "The Mint" an interactive Super Bowl and Nike Football hub, that enables football-obsessed athletes and fans to trial Nike Football product innovations in the Arena, such as the Vapor Untouchable 2 cleat; explore the Lab through the Hudl Combine app featuring the Nike Football Rating; tour the Hall of Speed and check out the new Nike Sportswear collection."
Nike News - Super Bowl 50
testimonials_03
"Appearing on most any list for best rooftop bars in San Francisco, Jones is a hip yet sophisticated establishment favored by many locals and professionals on business travel."
CBS - SF Bay Area

“In the quiet and historic Potrero Point neighborhood of San Francisco, Pier 70 served as the hot spot for the celebration of Kola House, a new bar, lounge and experiential space opening in New York City’s Meatpacking District in Spring 2016.”


Vibe

“THE NIKE+ THE OPENING EXPERIENCE AT THE MINT
Among the opportunities is the Nike+ The Opening experience at “The Mint,” an interactive Super Bowl and Nike Football hub, that enables football-obsessed athletes and fans to trial Nike Football product innovations in the Arena, such as the Vapor Untouchable 2 cleat; explore the Lab through the Hudl Combine app featuring the Nike Football Rating; tour the Hall of Speed and check out the new Nike Sportswear collection. “


Nike News – Super Bowl 50

“Appearing on most any list for best rooftop bars in San Francisco, Jones is a hip yet sophisticated establishment favored by many locals and professionals on business travel.”


CBS – SF Bay Area


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